The Impact of Google Search’s September 2023 Helpful Content System Update on AI Generated Content

Google’s September 2023 Helpful Content System Update has brought about significant changes to the way AI-generated content is ranked on search engines. This update has a significant impact on real estate marketers who rely on AI-generated content to drive traffic to their websites.

What is the September 2023 Helpful Content System Update?

The September 2023 Helpful Content System Update by Google a broad core algorithm update that alters guidance on AI content and third-party content hosting. This update addressed the common practice of hosting third-party content on a website’s primary domain or subdomain. It effectively changes how AI-generated content is ranked on search engines.

The Impact of the September 2023 Helpful Content System Update on Real Estate Marketers

Real estate professionals, marketers and brokerages who rely on AI-generated content to drive traffic to their websites will be significantly impacted by the September 2023 update. The update has altered the guidelines for AI-generated content, making it more consistent with other advice on creating helpful material. Google now emphasizes the importance of creating content that serves the user’s needs, rather than ranking content authored by humans. This change implies that the algorithm does not discriminate against AI-generated content.

This update has made it more important to create content that serves the user’s needs, rather than ranking content authored by humans. Google now advises blocking third-party content from being indexed if it’s largely unrelated to the main site’s purpose or produced without direct oversight.

How to Optimize Your AI-Generated Content for Real Estate Marketing

To optimize your AI-generated content for your real estate blog, you need to ensure that it serves the user’s needs in order to receive SEO benefits from Google’s search engine. Here are some tips to help you get started:

  1. Focus on Quality: The quality of your AI-generated content is critical. Ensure that your content is informative, engaging, and relevant to your target audience. Use ChatGPT or OpenAI to enhance your property listings with better descriptions, more details, and improved clarity. You can start with your basic ideas and ask the tools to rephrase, improve, and add to your text. You can ask it to create your listings from scratch as well.
  2. Use Relevant Keywords: Use relevant keywords in your content to help search engines understand what your content is about. However, avoid keyword stuffing, which can negatively impact your rankings. AI-powered keyword tools like AnswerThePublic can quickly generate a list of relevant topics that people are searching for on Google related to your local real estate market.
  3. Create Unique Content: Avoid duplicating content from other websites. Instead, create unique content that provides value to your target audience. Leverage AI tools like WordTune or SEO.ai to provide suggestions for how to improve your content. With more immersive software such as ChatGPT, provide prompts for each section of your outline.
  4. Monitor Your Traffic: Monitor your website traffic to determine how your AI-generated content is performing. Use analytics tools to track your traffic and identify areas for improvement. Learn and get used to the free Google Analytics tool to track your website traffic and identify areas for improvement.

The Google Search ranking algorithm changes regularly and some of these guidelines will surely become relevant as time goes so it is always critical to stay up-to-date on SEO best practices. However, if you found yourself reading this blog post through Google Search than it likely means these information is still relevant because 90% of this blog post is AI-generated.